At La Eterna, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from www.laeterna.com.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

When you visit or shop on our website, we may collect the following information:

a) Personal Information

  • Full Name

  • Email Address

  • Phone Number

  • Shipping & Billing Address

  • Payment details (processed securely via third-party gateways; we do not store card or UPI details)

b) Order & Transaction Information

  • Products purchased

  • Order ID

  • Payment status

  • Delivery and refund details

c) Technical Information

  • IP address

  • Browser type

  • Device information

  • Website usage data (cookies & analytics)

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Arrange shipping and delivery
  • Provide order updates and customer support
  • Process refunds or replacements (as per Return Policy)
  • Improve website functionality and user experience
  • Comply with legal and regulatory requirements
  • Prevent fraud and unauthorized transactions

3. Payment Security

All payments are processed through RBI-compliant, secure third-party payment gateways. La Eterna does not store or have access to your debit/credit card, UPI, or banking details.

4. Sharing of Information

We do not sell or rent your personal data.

Your information may be shared only with:

  • Courier & logistics partners (Delhivery, Blue Dart, India Post, Shiprocket, etc.)
  • Payment gateway providers
  • Government or legal authorities when required by law

All third parties are obligated to protect your data and use it only for service fulfillment.

5. Cookies & Tracking Technologies

Our website uses cookies to:

  • Improve website performance
  • Remember user preferences
  • Analyze traffic and usage patterns

You may choose to disable cookies through your browser settings, though some features may not function properly.

6. Data Protection & Security

We implement reasonable security practices and procedures to protect your data, including:

  • Secure servers
  • SSL encryption
  • Restricted internal access

While we strive to protect your data, no method of transmission over the internet is 100% secure.

7. Your Rights

You have the right to:

  • Access your personal information
  • Request correction of inaccurate data
  • Withdraw consent for marketing communication
  • Request deletion of your data (subject to legal obligations)

To exercise these rights, contact us at contact@laeterna.com.

8. Data Retention

We retain personal data only as long as necessary to:

  • Fulfill orders
  • Maintain accounting and legal records
  • Resolve disputes
  • Comply with applicable laws

9. Children’s Privacy

La Eterna does not knowingly collect personal information from individuals under the age of 18. If such data is identified, it will be deleted promptly.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies separately.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Continued use of our services indicates acceptance of the revised policy.

12. Governing Law

This Privacy Policy is governed by the laws of India. All disputes shall be subject to the jurisdiction of courts in Surat, Gujarat.

13. Contact Us

If you have any questions or concerns regarding this Privacy Policy, please contact us:

Email: contact@laeterna.com
Phone/WhatsApp: +91-7874833943
Support Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST